{"product_id":"obagi-nu-gen-nad-cellular-renewal-serum-30ml","title":"Obagi NU-GEN Cellular Renewal Serum 30ml (NAD+)","description":"\u003cp\u003e\u003cstrong\u003eObagi NU-GEN™ Cellular Renewal Serum 30ml | NAD+ Anti-Ageing Serum\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eObagi NU-GEN Cellular Renewal Serum\u003c\/strong\u003e is a next-generation NAD+ serum that targets one of the leading biological causes of skin ageing: the natural decline of NAD+ in skin cells. Clinically shown to visibly rewind the appearance of skin's age by up to 6 years,* it helps restore skin health, improve texture and firmness, and leave skin looking younger and healthier.\u003c\/p\u003e\n\u003cp\u003eAt its heart is Obagi's proprietary \u003cstrong\u003eAGE CTRL™ Complex\u003c\/strong\u003e, a blend of highly soluble coenzyme NAD+ and its direct booster precursors, NMN and niacinamide, which work with the skin's natural longevity pathways to support cellular energy and renewal.\u003c\/p\u003e\n\u003ch3\u003eClinically proven across the 9 hallmarks of skin ageing*\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUneven skin tone and discolouration\u003c\/li\u003e\n\u003cli\u003eVisible imperfections and blemish-prone skin\u003c\/li\u003e\n\u003cli\u003eSagging skin and loss of firmness\u003c\/li\u003e\n\u003cli\u003eVisible fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eDullness\u003c\/li\u003e\n\u003cli\u003eVisible redness\u003c\/li\u003e\n\u003cli\u003eRough texture\u003c\/li\u003e\n\u003cli\u003eWeak skin barrier\u003c\/li\u003e\n\u003cli\u003eLow hydration, for plumper-looking skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eKey ingredients\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoenzyme NAD+:\u003c\/strong\u003e central to longevity science and present in every living cell, delivered with an enhanced absorption technology for optimal uptake.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNMN (nicotinamide mononucleotide):\u003c\/strong\u003e a direct precursor that helps replenish the skin's NAD+ reserves over time.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide (vitamin B3):\u003c\/strong\u003e a stable booster precursor that converts to NMN and then NAD+, creating a continuous replenishment pathway.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium hyaluronate and beta-glucan:\u003c\/strong\u003e for hydration and a calmer, more comfortable feel.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eAnyone wanting a clinically backed anti-ageing serum for fine lines, loss of firmness, dullness or uneven tone, as well as those with blemish-prone or redness-prone skin looking for a gentle, versatile treatment. Use it alone or to boost results from an existing Obagi routine.\u003c\/p\u003e\n\u003cdiv class=\"fts-seo-block\"\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cp\u003eMorning and evening, apply a small amount evenly across the face and neck as the first active step after cleansing and toning. Follow with the rest of your Obagi regimen and finish with SPF in the morning.\u003c\/p\u003e\n\u003cp\u003ePair it with \u003ca href=\"https:\/\/faceteethsmile.shop\/products\/obagi-nu-derm-gentle-cleanser\"\u003eObagi Nu-Derm Gentle Gel Cleanser\u003c\/a\u003e, \u003ca href=\"https:\/\/faceteethsmile.shop\/products\/obagi-professional-c-15-serum\"\u003eObagi Professional-C 15% Serum\u003c\/a\u003e and \u003ca href=\"https:\/\/faceteethsmile.shop\/products\/obagi-sun-shield-mineral-broad-spectrum-spf-50\"\u003eObagi Sun Shield Mineral SPF 50\u003c\/a\u003e, or browse the full \u003ca href=\"https:\/\/faceteethsmile.shop\/collections\/obagi\"\u003eObagi range\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eFAQs\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eWhat does NAD+ do for the skin?\u003c\/strong\u003e\u003cbr\u003eNAD+ (nicotinamide adenine dinucleotide) is a coenzyme found in every living cell that fuels cellular energy and renewal. Levels naturally decline with age, which is linked to visible signs of ageing. NU-GEN delivers NAD+ alongside its precursors NMN and niacinamide to help replenish and sustain it in the skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow is NU-GEN different from a niacinamide serum?\u003c\/strong\u003e\u003cbr\u003eNiacinamide is just one part of the AGE CTRL Complex. NU-GEN combines it with coenzyme NAD+ itself and NMN, its direct precursor, so the skin gets both an immediate supply and a continuous replenishment pathway.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhere does NU-GEN go in my routine?\u003c\/strong\u003e\u003cbr\u003eUse it morning and evening as the first active step after cleansing and toning, before your other Obagi treatments and moisturiser. Always finish with SPF in the morning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan I use NU-GEN with retinol or vitamin C?\u003c\/strong\u003e\u003cbr\u003eYes. It is designed to be used alone or to enhance results within a complete routine, so it layers well with products such as Obagi Professional-C or a retinoid. If you are following a prescribed Obagi regimen, keep to the order your practitioner gave you.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhen will I see results?\u003c\/strong\u003e\u003cbr\u003eObagi's clinical testing measured improvements over 12 weeks, with hydration benefits seen within 48 hours. Consistent twice-daily use gives the best results.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/faceteethsmile.shop\/pages\/skin-assessment\"\u003e\u003cstrong\u003eNot sure if this is right for you? Take the free skin assessment\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e*Results reported by Obagi from 2025 12-week ageing and blemish-prone clinical tests and a 48-hour hydration test. Individual results may vary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"What does NAD+ do for the skin?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"NAD+ (nicotinamide adenine dinucleotide) is a coenzyme found in every living cell that fuels cellular energy and renewal. Levels naturally decline with age, which is linked to visible signs of ageing. NU-GEN delivers NAD+ alongside its precursors NMN and niacinamide to help replenish and sustain it in the skin.\"}}, {\"@type\": \"Question\", \"name\": \"How is NU-GEN different from a niacinamide serum?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Niacinamide is just one part of the AGE CTRL Complex. NU-GEN combines it with coenzyme NAD+ itself and NMN, its direct precursor, so the skin gets both an immediate supply and a continuous replenishment pathway.\"}}, {\"@type\": \"Question\", \"name\": \"Where does NU-GEN go in my routine?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Use it morning and evening as the first active step after cleansing and toning, before your other Obagi treatments and moisturiser. Always finish with SPF in the morning.\"}}, {\"@type\": \"Question\", \"name\": \"Can I use NU-GEN with retinol or vitamin C?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Yes. It is designed to be used alone or to enhance results within a complete routine, so it layers well with products such as Obagi Professional-C or a retinoid. If you are following a prescribed Obagi regimen, keep to the order your practitioner gave you.\"}}, {\"@type\": \"Question\", \"name\": \"When will I see results?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Obagi's clinical testing measured improvements over 12 weeks, with hydration benefits seen within 48 hours. Consistent twice-daily use gives the best results.\"}}]}\u003c\/script\u003e\n\u003c\/div\u003e","brand":"Obagi","offers":[{"title":"Default Title","offer_id":41877073952826,"sku":null,"price":170.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0549\/0127\/6730\/files\/OBAGI.com_Site_NuGenLaunch_PackShot_Grey_01.webp?v=1793614840","url":"https:\/\/faceteethsmile.shop\/products\/obagi-nu-gen-nad-cellular-renewal-serum-30ml","provider":"Face Teeth Smile Shop Ltd","version":"1.0","type":"link"}